The ICAD/VisionLab (Laboratory of Visualization, Digital TV/Cinema, and Games) is a research and development lab that promotes innovation from the convergence of visualization, simulation, and computational narratology and expands the concepts of games, VFX, extended reality, gamification, and digital entertainment. In Latin America, it is the pioneering research group in interactive storytelling, computational narratology, and Data Storytelling.The laboratory also creates indie games to test new team building models and processes for the industry. It is also part of the ICAD/VisionLab goals to seek innovations in behavioral and affective computing.